“Win the Day,” but Lose the Shirts
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Student entrepreneurs were forced to close down their business this month for copyright infringement. The student run business 5-4-1 created and sold shirts bearing the slogan “Keep Calm and Win the Day” which were just starting to take off – until Nike stepped in.

The business was on its third shipment with online customers as far away as Maine and Hawaii when Nike called. “We did look up copyright, trademark, on ‘Win the Day’ to see what existed,” said 5-4-1 managing partner Phillip Campbell. “We didn’t do all of our research as intense as we should have.”

On October second, Nike copyrighted the phrase “Win The Day” and gave the partners at 5-4-1 a quick call. “We had to shut down our Facebook and everything online by the end of the day or she was going to send us an official letter,” said 5-4-1 co-managing partner Alex Huinh.

In light of this event, Public Relations Professor John Mitchell offered some words for budding entrepreneurs. “My advice would be, be creative and be completely different. They’re watching for violations probably more than they ever have.”

Got Salmonella?
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The New Mexico company Sunland Inc., the largest organic peanut processor in the US, has now recalled over 200 products. 35 illnesses have been reported in 19 different states owing to their goods.

Cases of salmonella have been reported in items found at Trader Joe’s, Whole Foods, Walmart, Kroger, Target, and Costco. The Luna and Larry’s Coconut Bliss Chocolate Peanut Butter Non-Dairy Frozen Dessert, which is manufactured in Eugene, has been recalled as well. For a complete list of all the products recalled by the Food and Drug Administration, please visit fda.gov.

UO on Instagram
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The University of Oregon is embracing social media with their new collective UO Instagram account. Photos posted on campus and about life at the UO will appear in a storify feed to illustrate the college experience. Use hashtag #uoregon to see your picture featured on the website.

Where Art Thou?
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A local Eugene artist brightens up downtown Eugene by using an alley wall and Shakespearean themes. Artist Hans d’Hollso has been working for several months on an expansive mural on the side of the new zone art gallery on W. Broadway in Eugene.

He calls the work the Lord-Leebrick-New Zone Art Gallery mural. D’Hollso hopes that by naming it after the two local art programs, it will draw attention to the Lord Leebrick theatre and the New Zone art gallery.

The Shakespearean themed mural is over 150 feet long and d’Hollso says its only 60 percent of the way done. Even after contributing 400 hours to the mural, he is still working. The Eugene community has had a very positive reaction to the mural. D’Hollso funds himself, but he has started a kickstarter.com account where anyone can log on and donate to the project.

Race For The Cure
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The Susan G. Komen “Race for the Cure” event took place at Autzen Stadium on October 23. Hundreds of people of all ages showed up Sunday morning to show their support for survivors, family members, and friends. Supporters came out to run, walk and even crutch their way through the course. Everyone had their own reasons for attending, even CEO Thomas Bruner.

“I care a lot about women’s health and wellness issues. And I want to see an end to this horrible disease. And I don’t want any of my friends or sisters or nieces to grow up in a world with breast cancer. And that’s why I’m out here doing this work,” Bruner said.

According to Komen National, in Oregon alone, fifty women will be diagnosed with breast cancer in one week.

For more information and ways to get involved, go to komenoregon.org.